Company: Kettle & Oak Inc.
Location: Hybrid (Karachi & Remote)
Job Type: Full-time Work Hours: US Central Time (7:00 pm to 4:00 am Pakistan Time)
About Kettle & Oak
Founded in 2016, Kettle & Oak is a premier Chicago-based property management company specializing in Section 8, affordable housing, and residential rental investments. We manage over 1,000 properties – totaling more than $220M in value – for 100+ landlords across 4+ cities. We combine local expertise (particularly in Chicago’s South Side), powerful data analytics, and proven tech-driven processes to help property owners maximize returns while reducing the stress of day-to-day management.
While we have deep roots as a globally distributed team of 20+ dedicated professionals, we are thrilled to be opening a new office in Karachi! This transition to a hybrid model allows us to blend our strong asynchronous, remote-first culture with dynamic in-person collaboration. At Kettle & Oak, our mission is simple: protect investments, grow cash flow, and help owners build long-term wealth through real estate.
The Role
We are looking for a strategic and highly motivated Marketing Lead to spearhead the next phase of growth for Kettle & Oak. As the leader of our marketing initiatives, you will be directly responsible for scaling our landlord and investor acquisition channels, elevating our brand presence, and driving demand for our property management services.
Reporting directly to the executive team, you will build and execute our overarching growth strategy, finding innovative ways to position Kettle & Oak as the definitive go-to partner for real estate investors.
Key Responsibilities
- Drive Growth & Lead Generation: Develop and execute robust B2B marketing strategies to attract new property owners, real estate investors, and family offices to our management platform.
- Digital & SEO Strategy: Optimize our digital footprint to ensure we dominate search rankings for Chicago property management and Section 8 housing queries. Oversee our website, landing pages, and conversion funnels.
- Content & Brand Building: Oversee our content strategy across all channels (including our Blog, Medium, Instagram, and YouTube). Effectively tell the story of Kettle & Oak’s unique expertise and transparent approach to property management.
- Campaign Management: Launch and manage multi-channel marketing campaigns (email automation, social media, paid search, newsletters, printed mail/postcards, event sponsorships, trade shows, investor workshops) focusing on measurable ROI and lowering customer acquisition costs (CAC).
- Market Positioning: Craft compelling messaging that highlights our unique value propositions, such as our flat-fee pricing, 98%+ rent collection, 95%+ occupancy rates, tech-driven transparency (via Buildium), and 5-day maintenance resolution.
- Data-Driven Analytics: Leverage data to track campaign performance, continuously refine marketing tactics, and report weekly on growth KPIs.
Who You Are
- Experienced Marketer: You have 5+ years of experience in growth marketing, digital marketing, or demand generation. Experience in B2B, real estate, or PropTech is highly preferred.
- Strategic & Hands-On: You can effortlessly switch between designing high-level, long-term strategies and rolling up your sleeves to write copy, launch ads, or build email flows.
- Tech-Savvy: You are highly proficient with modern marketing tools, CRMs (implementation and using), and analytics platforms.
- Independent Self-Starter: You excel in a hybrid environment. You can balance autonomous, remote work with effective in-person collaboration, and you don’t need micromanagement to drive results.
- Deep Understanding of the Market: You understand the pain points of property investors (e.g., vacancies, maintenance, compliance) and know how to market solutions to them.
Why Join Us?
- Hybrid Flexibility: Enjoy the best of both worlds. You’ll have the flexibility to work comfortably from home while utilizing our soon-to-open Karachi office for team building, white-boarding, and collaborative sessions.
- Values-Driven Environment: We live by our core values of Ownership (taking true ownership of your work), Delight (taking pride in the details), Empathy (caring about our impact on the community and tenants), and Curiosity (a continuous pursuit of knowledge).
- Make a Direct Impact: Join a tight-knit, ambitious team where your ideas won’t get lost in corporate bureaucracy. Your work will directly dictate the growth trajectory of the company.
